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Is There a Way to Determine What Works?
The answer to this question has been around for decades and is deceptively simple. How does one determine if their advertising is working.
The most obvious way is by looking at your sales trends but this is woefully inaccurate. What? Yes, inaccurate. Suppose you own a nursery and garden center and you get a sudden up-tick in sales just about the same time you began to advertise. You'll naturally assume your advertising worked but you could be making a deadly mistake. A competing nursery could have gone out of business. Another nursery may have passed a 15% increase to it prices. Another nursery could have sustained a change in management that offends existing customers. All these reasons and more could account for you increase in sales; not the advertising.
Thinking all is well with your marketing, you spend more and more and soon you notice no better results.
At fizzlers.com, we've developed unique technique to give you both direct and indirect data that will show you definitively what is actually working or not. We know that you are in business to make a profit and we earn our profits by helping you earn yours. Our techniques are proprietary and fool proof.
Contact us and we'll set a meeting or phone call to explore how we can best help you grow.
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| A web coupon is an excellent way to evaluation the effectiveness of your Internet advertising |
The Right Way, The Wrong Way. How Can One Tell. There's just Got To Be an Easier Way
Do you have the right mix of the four "P's" above?
Most businesses do not have money to burn and when it comes to
advertising, it seems like such a mystery. Perhaps you're
wondering how to determine what works and what doesn't. Perhaps
you've always wondered if your ad dollars could do more than just break
even. If so, you are not alone. This article addresses why your
advertising intentions must be examined from the perspective of results. Read on...
…Good Intentions is how it ends but in the business world, your intentions) do not always translate into success. There’s a saying by Jim Rohn, a motivational speaker from the 80s and 90s. He says, “…it is possible to be sincere and an even greater possibility to be sincerely wrong.”
What Mr. Rohn is saying is not to mistake your sincerity with the correctness or incorrectness of whatever it is you are trying to achieve. All entrepreneurs demonstrate incredible fortitude against all odds, criticism, blueprints and advice. A business person who has gone the distance to birth a business knows what it takes and learns to depend on his or her own sense of what to do. Often, advice is unwanted, un-sought-after, and ignored if offered.
In some cases, this must be the stance because no one knows the logistics of what you’re doing like you do. But there are several areas where advice can make or break a business. Some include getting legal help. You just can’t get around it in today’s marketplace. Then there’s accounting and tax help. So many businesses make innocently foolish decisions simply because they did not know there was a better, more cost and tax effective way of doing something. Again, the owner moves ahead with good if not great intentions often meeting that decision later down the road with bad and sometime disastrous results.
Because legal and tax problems can cause so much trouble, eventually, the business will be forced to seek out and adhere to the advice of competent counsel and/or accounting help.
Then there’s marketing help. The entrepreneur knows what they wants the public to know about their business but often has no way of know the correct way to get results. Consider this, a business can take out a full page ad in any publication and he pays for it whether it is effective or not. He has paid for the space and that’s it. Many business people blindly pours dollars into ads with only a wish and a prayer as a lifeline to the hope that it will bring results. Worse still, many advertisers allow the medium to design the ad, write the copy not realizing that this is a potential hazard due to cross interest.
With print and mail advertising, once you sign off an approval to the "blue-lines", your stuff gets printed "as-is" and if it's wrong, you're stuck, embarrassed and out of quite a few bucks.
If you forget something you meant to include in your ad, or, the early results are not up to what you expected, we can modify and adjust your ad instantaneously. If you discover an omission, we can fix it right away. If there’s a price change, we can adjust it for you with the click of a mouse. And we’ve even had situations where the response was so great that the client business was overwhelmed. When that happens, we can “hide” your ad to stop the flow giving your people time to adjust to the increased demand our ad(s) produced for you.
Now to be sure, print advertising has been around a lot longer than the Internet and CB-Radio and Ham (Amatuer) Radio has been around a lot long than cell phones. But seriously, can you imagine your business without cell phone access, a fax machine, color copies, FedEx and the like? Of course not. When a new paradigm enters the marketplace, business is the first to adopt the new technology for profit and gain. Let me give you one last example; Do you know why there were no building taller that 6~8 stories until the early 20th Century? Because all building prior to the invention of mass produced steel were build with wood. Wood would not support a structure taller than 100 feet. Then came the adaptation of the Bessemer steel process by Andrew Carnegie of Carnegie Hall fame. He mass produced structural steel that made it possible to build skyscrapers a quarter of a mile high.
The internet is the "steel" of today's marketing. Ironically, paper is made from wood and like the wood in paper, Internet has surpassed "print" as the main method of advertising. My final proof is a question. Have you noticed how much thinner the Sunday newspaper is as opposed to 20 years ago? The reason, more savvy business are smartly investing advertising dollars in Internet and electronic medium. Why? It works! ...and it can work for you.
So, there you have it. Just as the road to hell is paved with good intentions, so the road to business oblivion is paved with good intentions. But now there’s fizzlers.com. Low cost, risk free marketing and advertising services all under one roof.
Call or write and we’ll have your business on the Information Super Highway driving toward business success with you steering the wheel.
Come on mate; join the revolution… and make money while you’re doin’ it.
We’re fizzlers.com, your “on Ramp” to the Internet
You need people who know how
to analyze the data; to tailor your advertising for maximum results
thereby
eliminating marginally performing marketing venues. We can show you how.
We at fizzlers encourage you to try your marketing on our website for a fraction the cost of a printed publication. Why? Because once your ad is printed with a typo, or you forget to add some important piece of info, you’re stuck! At fizzlers, you’re never locked in.
fizzlers.com
fizzlers.net
P.O. Box 711
Shady Side, MD 20764
I can't afford advertising? What is marketing anyway? My customers know I'm here; so what's the big deal? These are all the questions asked by immature business people who are most definitely on their way out-of-business. Even I have to admit, in the early days of my first software business, I didn't get it either. I understood "hard" dollar necessities like rent, utilities, cell phone, stationery and business cards, but I couldn't see what I was buying by paying hard earned money or worse, my savings, on something for which I could see no definite results. Then I noticed that my competitors were advertising and getting business that should have been mine. After learning the ropes, I now understand that growth and success depend greatly on one's mantra; how one sees their organization in the marketplace.
Fizzlers can show you how to position yourself in today's competitive marketplace. And guess what? There's market enough for everyone to make it. You've just to discover your angle and when it comes to the Internet, we can help get you to the goal line. The business is there; you just have to know how to get it. Let fizzlers.com show you how.
START WORKING ON YOUR NEW BUSINESS GOALS BY CONTACTING US TODAY!
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