Effective Advertising Basics...

Why Advertising Works

Advertising has always been the main engine that drives the powerhouse of democracy, capitalism. I our way of government much depends upon wealth and wealth creation. Ayn Rand said it best in her book Atlas Shrugged, capitalism allows for a person to trade the best of their goods and services for the best that another person produces. The farmer needs the blacksmith to create his plows to till his soil, the blacksmith needs the farmer to produce the food, he, his family and his workers need.

In a society as complex as ours, we all need each other equally. What's best about our system is the fact that any person can enter the marketplace with his/her idea or service. The marketplace; consumers decide the relative value and both the consumer and the producer win. But what you may not realize is the fact that advertising is what exposed the product or service to the consumer. A company that makes sails for sail boats will die unless owners of sailboats know of the company, its reputation, and its products. The only way is with advertising.

Word-of-mouth to be sure is the best, but to generate word-of-mouth advertising, someone must be the first to spread the word. So again, it all begins with advertising. When a new movies opens, the Hollywood publicity machine must “initially” get the word out. But after the first viewers of the new movie spread the word to their friends, the movie takes off and becomes a blockbuster. All this depends on initial advertising to start the ball rolling.

Have you ever been to a blockbuster video store to see a movie on the shelf that you vaguely remember as “coming to a theater near you soon...” What happened is that movie opened and died within a week and eventually came to your local video store. Why did this happen? Because the movie had no marketing budget. There was no money to generate the initial buzz a movie requires to start that ball rolling.

Smart and successful businesses all know that advertising backed up by a skillful marketing plan are as essential to sustained profits as the phone, rent and insurance. You simply can not skimp or avoid advertising. But what you can do is find more efficient and cost effective methods to get your message out.

Of course we'd recommend fizzlers.com. We can show you how to maximize your advertising bang-for-the buck in amazing new ways.

Recently, President Obama showed us new ways to raise campaign money and a tremendous get-out-the-vote effort by skillfully using the Internet to beat the pants off his sage old competitors who kept doing things the same old way. I telling you that today is a new day. If you want your piece of the new pie, you must learn to compete within the new marketing paradigm; we can show you how.

We're fizzlers.com!

Is There a Way to Determine What Works?

The answer to this question has been around for decades and is deceptively simple. How does one determine if their advertising is working.

The most obvious way is by looking at your sales trends but this is woefully inaccurate. What? Yes, inaccurate. Suppose you own a nursery and garden center and you get a sudden up-tick in sales just about the same time you began to advertise. You'll naturally assume your advertising worked but you could be making a deadly mistake. A competing nursery could have gone out of business. Another nursery may have passed a 15% increase to it prices. Another nursery could have sustained a change in management that offends existing customers. All these reasons and more could account for you increase in sales; not the advertising.

Thinking all is well with your marketing, you spend more and more and soon you notice no better results.

At fizzlers.com, we've developed unique technique to give you both direct and indirect data that will show you definitively what is actually working or not. We know that you are in business to make a profit and we earn our profits by helping you earn yours. Our techniques are proprietary and fool proof.